Social Snapshot – 03.03.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed 

 

Facebook announces new features for IWD

With International Women’s Day coming up on the 8th of March Facebook has announced a whole host of new features. The biggest being the launch of multi-participant Instagram Live rooms. Creators can now go live on IG with up to three people meaning on IWD you can tune into live discussions with influential women on how women can help each other overcome obstacles and succeed.

Find out more here.

 

Twitter experiments with eCommerce

With eCommerce on the rise, the growing expectation is that, eventually, everything you see on social will be ‘shoppable’. Twitter is catching up with the experimentation of shopping options using an eCommerce twitter card, which can include a ‘shop’ button and the product price.

Find out more here.

 

Twitter launches ‘Spaces’ Beta on Android

Audio is the hot topic on social right now. With Clubhouse catching fire, Twitter is keen to keep up and push ahead. They’ve announced a beta version of spaces for Android, which could be a key step to winning the audio war considering Clubhouse is still strictly iOS.

Find out more here.

 

Facebook provides tips for paid online events

Last year Facebook launched a new paid online events option via FB live to help businesses generate income during the pandemic. Facebook has now provided tips on how to get the most from the process to maximise connection opportunities, as well as announcing some new features coming.

Learn more here.

 

TikTok launches Business profile 

Not sure how to add TikTok to your marketing mix?

Check out TikToks new business page profile in the app. They will be sharing platform marketing tips, usage insights, and preview incoming events to help advertisers make the most of the platform.

Learn more here.

Latest Posts

I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…
Read More
TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…
Read More
2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.
Read More