Social Snapshot – 03.03.21

March 3, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed

Facebook announces new features for IWD

With International Women’s Day coming up on the 8th of March Facebook has announced a whole host of new features. The biggest being the launch of multi-participant Instagram Live rooms. Creators can now go live on IG with up to three people meaning on IWD you can tune into live discussions with influential women on how women can help each other overcome obstacles and succeed.

Find out more here.

Twitter experiments with eCommerce

With eCommerce on the rise, the growing expectation is that, eventually, everything you see on social will be ‘shoppable’. Twitter is catching up with the experimentation of shopping options using an eCommerce twitter card, which can include a ‘shop’ button and the product price.

Find out more here.

Twitter launches ‘Spaces’ Beta on Android

Audio is the hot topic on social right now. With Clubhouse catching fire, Twitter is keen to keep up and push ahead. They’ve announced a beta version of spaces for Android, which could be a key step to winning the audio war considering Clubhouse is still strictly iOS.

Find out more here.

Facebook provides tips for paid online events

Last year Facebook launched a new paid online events option via FB live to help businesses generate income during the pandemic. Facebook has now provided tips on how to get the most from the process to maximise connection opportunities, as well as announcing some new features coming.

Learn more here.

TikTok launches Business profile

Not sure how to add TikTok to your marketing mix?

Check out TikToks new business page profile in the app. They will be sharing platform marketing tips, usage insights, and preview incoming events to help advertisers make the most of the platform.

Learn more here.

Latest Posts

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.