Social Snapshot – 03.07.19

July 3, 2019

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time.

Sorry, ads are coming to TikTok. https://po.st/w0kmAT

Still in beta testing, it seems that ads on TikTok are working so far and is definitely something to watch out for.

LinkedIn adds new custom CTA buttons for pages, helping to direct visitor actions. https://po.st/UUXAOv

LinkedIn has revealed 5 new call to action buttons for company pages, helping them to direct visitors. They’ve also added a new analytics dashboard providing deeper insights.

Twitter adds warning label for offensive political Tweets. https://po.st/Hpgly7

Under new policy “protect the health of the public conversation on Twitter,” the platform will be able to hide and deprioritize offensive tweets – even being able to suspend those accounts until the tweets are taken down.

Wikipedia co-founder calls for social media strike over privacy issues. https://po.st/RVgeBz

Wikipedia co-founder has called for a social media strike over privacy issues, beginning his “Declaration of Digital Independence”.

The most popular social media platforms with Gen Z. https://po.st/12kmaH

Gen Z; the generation that grew up with social media. But which platforms are they actually using?

How target uses branded gifs to bolster community engagement on Twitter. https://po.st/KW5skD

Implementing customer service to your social strategy is important, as we recently highlighted in a blog. However, Target seems to be going about their customer service a different way and it’s definitely paying off…

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…