Social Snapshot – 03.07.19

July 3, 2019

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time.

Sorry, ads are coming to TikTok. https://po.st/w0kmAT

Still in beta testing, it seems that ads on TikTok are working so far and is definitely something to watch out for.

LinkedIn adds new custom CTA buttons for pages, helping to direct visitor actions. https://po.st/UUXAOv

LinkedIn has revealed 5 new call to action buttons for company pages, helping them to direct visitors. They’ve also added a new analytics dashboard providing deeper insights.

Twitter adds warning label for offensive political Tweets. https://po.st/Hpgly7

Under new policy “protect the health of the public conversation on Twitter,” the platform will be able to hide and deprioritize offensive tweets – even being able to suspend those accounts until the tweets are taken down.

Wikipedia co-founder calls for social media strike over privacy issues. https://po.st/RVgeBz

Wikipedia co-founder has called for a social media strike over privacy issues, beginning his “Declaration of Digital Independence”.

The most popular social media platforms with Gen Z. https://po.st/12kmaH

Gen Z; the generation that grew up with social media. But which platforms are they actually using?

How target uses branded gifs to bolster community engagement on Twitter. https://po.st/KW5skD

Implementing customer service to your social strategy is important, as we recently highlighted in a blog. However, Target seems to be going about their customer service a different way and it’s definitely paying off…

Latest Posts

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.