Social snapshot – 03.07.2024

July 3, 2024

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days:

WhatsApp tests new AI selfie generator tool

Meta is introducing a new AI feature to WhatsApp: an image creation tool that allows you to place yourself in fantastical scenes for your profile picture.

Find out more here.

Meta updates its AI labels

Meta is adjusting its “Made with AI” labels to clarify their meaning when displayed in-stream. Some Facebook and Instagram users were unhappy that their uploads were tagged as “Made with AI” despite only minor digital retouching. To address this, Meta has changed the label to the less definitive “AI Info.

Discover more here.

YouTube now offers channel @handles in 75 languages

After launching @handles for channels in 2022, YouTube is now extending this feature to more languages, enabling creators from additional regions to utilize their short channel listings.

As per YouTube:

“Creators and viewers will be able to customize their unique handle in their preferred language. Handles are displayed across YouTube, on Shorts, and in comments, so be sure to select a handle in your preferred language that you’re comfortable with as your public identity.”

TikTok launches creative webinar for SMBs

TikTok has announced a new “Mastering Creative Performance” webinar for SMBs, offering a variety of insights, tips, and tactics to enhance your TikTok branding strategy.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…