Social Snapshot – 03.11.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

 

Facebook’s ‘Meta’ name change is part of the platform’ efforts to win back the youth

Facebook has confirmed that re-establishing connection with younger audiences will be a key focus moving forward.

Find out more here.

 

Instagram launches live-stream shopping events heading into the holidays

Instagram has announced the launch of live-stream shopping events before the holidays, including weekly interactive live-streams, starting this week.

Find out more here.

 

Snapchat expands its sounds library

The platform will be able to add more creative audio options within Snaps via a new deal with NBCUniversal.

Find out more here.

 

Twitter has added a new ‘Super Follow’ option

A new ‘’Super Follow’’ option is now available for all users on iOS. Creators will be able to draw direct income from their biggest fans.

Find out more here.

 

And more from Facebook – facial recognition will no longer be available

The platform has announced that its facial recognition program will no longer be available, meaning that users won’t be able to identify themselves in posted images.

Find out more here.

 

Latest Posts

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More
Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list of buyer jobs to be…
Read More