Social Snapshot – 03.11.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

 

Facebook’s ‘Meta’ name change is part of the platform’ efforts to win back the youth

Facebook has confirmed that re-establishing connection with younger audiences will be a key focus moving forward.

Find out more here.

 

Instagram launches live-stream shopping events heading into the holidays

Instagram has announced the launch of live-stream shopping events before the holidays, including weekly interactive live-streams, starting this week.

Find out more here.

 

Snapchat expands its sounds library

The platform will be able to add more creative audio options within Snaps via a new deal with NBCUniversal.

Find out more here.

 

Twitter has added a new ‘Super Follow’ option

A new ‘’Super Follow’’ option is now available for all users on iOS. Creators will be able to draw direct income from their biggest fans.

Find out more here.

 

And more from Facebook – facial recognition will no longer be available

The platform has announced that its facial recognition program will no longer be available, meaning that users won’t be able to identify themselves in posted images.

Find out more here.

 

Latest Posts

Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
Read More
A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More