Social Snapshot – 04.01.2023

January 4, 2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇

Snapchat captured you in 2022 👻

The recently published newsletter reveals that the Crying Lens was the most popular AR Lens of last year and viewed more than 9.7 billion times since its launch. Find out more about the personalised Year End Stories and related data here.

What will go viral in 2023? 📺

Like & Describe, YouTube’s new trends podcast, reflects on the last year and dreams of what 2023 might hold. Check out the video here.

New safety guidelines 🚫

In case you missed it, TikTok recently released a statement about actions to strengthen and enforce content policies. Read more about the community changes here.

Want to know more? Check out more social snapshots here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…