Social Snapshot – 04.01.2023

January 4, 2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇

Snapchat captured you in 2022 👻

The recently published newsletter reveals that the Crying Lens was the most popular AR Lens of last year and viewed more than 9.7 billion times since its launch. Find out more about the personalised Year End Stories and related data here.

What will go viral in 2023? 📺

Like & Describe, YouTube’s new trends podcast, reflects on the last year and dreams of what 2023 might hold. Check out the video here.

New safety guidelines 🚫

In case you missed it, TikTok recently released a statement about actions to strengthen and enforce content policies. Read more about the community changes here.

Want to know more? Check out more social snapshots here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…