Social Snapshot – 04.01.2023

January 4, 2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇

Snapchat captured you in 2022 👻

The recently published newsletter reveals that the Crying Lens was the most popular AR Lens of last year and viewed more than 9.7 billion times since its launch. Find out more about the personalised Year End Stories and related data here.

What will go viral in 2023? 📺

Like & Describe, YouTube’s new trends podcast, reflects on the last year and dreams of what 2023 might hold. Check out the video here.

New safety guidelines 🚫

In case you missed it, TikTok recently released a statement about actions to strengthen and enforce content policies. Read more about the community changes here.

Want to know more? Check out more social snapshots here.

Latest Posts

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.