Social Snapshot – 04.01.2023

January 4, 2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇

Snapchat captured you in 2022 👻

The recently published newsletter reveals that the Crying Lens was the most popular AR Lens of last year and viewed more than 9.7 billion times since its launch. Find out more about the personalised Year End Stories and related data here.

What will go viral in 2023? 📺

Like & Describe, YouTube’s new trends podcast, reflects on the last year and dreams of what 2023 might hold. Check out the video here.

New safety guidelines 🚫

In case you missed it, TikTok recently released a statement about actions to strengthen and enforce content policies. Read more about the community changes here.

Want to know more? Check out more social snapshots here.

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…

If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…