Social Snapshot – 04.01.2023

January 4, 2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇

Snapchat captured you in 2022 👻

The recently published newsletter reveals that the Crying Lens was the most popular AR Lens of last year and viewed more than 9.7 billion times since its launch. Find out more about the personalised Year End Stories and related data here.

What will go viral in 2023? 📺

Like & Describe, YouTube’s new trends podcast, reflects on the last year and dreams of what 2023 might hold. Check out the video here.

New safety guidelines 🚫

In case you missed it, TikTok recently released a statement about actions to strengthen and enforce content policies. Read more about the community changes here.

Want to know more? Check out more social snapshots here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.