Social Snapshot – 04.05.2022

May 4, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Snapchat partners with Cameo

Snapchat announces a partnership with celebrity video creation platform Cameo, which will enable advertisers on Snapchat to pay Cameo members to create video ads.

Find out more here.

Facebook tests new stories

The social network has created new stories-like notifications bubbles to boost engagement. This new function alerts you to new posts shared by your connections.

Find out more here.

Pinterest announces new activations for Mental Health Awareness Month

Pinterest expands its in-app mental health support tools, including new events and activations in the light of the Mental Health Awareness Month.

Find out more here.

Instagram is working on full-screen display of posts and reels

Instagram has now launched an initial test of a new, full-screen home feed for both posts and reels.

Find out more here.

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
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Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
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B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
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