Social Snapshot – 04.05.2022

May 4, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Snapchat partners with Cameo

Snapchat announces a partnership with celebrity video creation platform Cameo, which will enable advertisers on Snapchat to pay Cameo members to create video ads.

Find out more here.

Facebook tests new stories

The social network has created new stories-like notifications bubbles to boost engagement. This new function alerts you to new posts shared by your connections.

Find out more here.

Pinterest announces new activations for Mental Health Awareness Month

Pinterest expands its in-app mental health support tools, including new events and activations in the light of the Mental Health Awareness Month.

Find out more here.

Instagram is working on full-screen display of posts and reels

Instagram has now launched an initial test of a new, full-screen home feed for both posts and reels.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…