Social Snapshot – 04.05.2022

May 4, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Snapchat partners with Cameo

Snapchat announces a partnership with celebrity video creation platform Cameo, which will enable advertisers on Snapchat to pay Cameo members to create video ads.

Find out more here.

Facebook tests new stories

The social network has created new stories-like notifications bubbles to boost engagement. This new function alerts you to new posts shared by your connections.

Find out more here.

Pinterest announces new activations for Mental Health Awareness Month

Pinterest expands its in-app mental health support tools, including new events and activations in the light of the Mental Health Awareness Month.

Find out more here.

Instagram is working on full-screen display of posts and reels

Instagram has now launched an initial test of a new, full-screen home feed for both posts and reels.

Find out more here.

Latest Posts

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
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Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
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The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.
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