Social Snapshot – 04.05.2022

May 4, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Snapchat partners with Cameo

Snapchat announces a partnership with celebrity video creation platform Cameo, which will enable advertisers on Snapchat to pay Cameo members to create video ads.

Find out more here.

Facebook tests new stories

The social network has created new stories-like notifications bubbles to boost engagement. This new function alerts you to new posts shared by your connections.

Find out more here.

Pinterest announces new activations for Mental Health Awareness Month

Pinterest expands its in-app mental health support tools, including new events and activations in the light of the Mental Health Awareness Month.

Find out more here.

Instagram is working on full-screen display of posts and reels

Instagram has now launched an initial test of a new, full-screen home feed for both posts and reels.

Find out more here.

Latest Posts

The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…
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Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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