Social snapshot – 04.10.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below:

Reddit removes the option to opt out of personalisation ads

Reddit has implemented some changes to its ad control settings, including the removal of the option for users to opt out of personalised ads in the app.

Find out more here.

LinkedIn adds AI elements into Recruiter and LinkedIn Learning

As explained by LinkedIn:

“By pairing generative AI with our unique insights gained from the more than 950 million professionals, 65 million companies, and 40,000 skills on our platform, we’ve reimagined our Recruiter product to help our customers find that short list of qualified candidates – faster.”

Find out more here.

YouTube launches new subscriber analytics

YouTube has announced new analytics updates, including insight into why subscribers cancel their channel subscription.

Find out more here.

Google’s trying to prevent Gmail from spamming

Google’s introducing new requirements for bulk senders — those who send more than 5,000 messages to Gmail addresses in one day.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
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Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
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Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
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