Social Snapshot – 04.11.2020

November 4, 2020

Supporting businesses, Christmas and a few new platform announcements – it’s social snapshot time, so let’s just jump right in!

Twitter offers Christmas insights

Like all of 2020, Christmas is going to be different this year. So, to help marketers prepare for the unusual festivities, Twitter has shared insights with Brandwatch, about conversations and user activity.

Find out more here.

Snapchat’s adding subscriber counts

Snapchat has added a new feature which allows creators to publicly display the number of subscribers they have on their profiles.

Find out more here.

TikTok supportive hub for black-owned businesses

TikTok has announced this week it’s launching a new hub to support black-owned businesses, as research has shown black-owned businesses are shutting at 2x the rate of other small businesses during the pandemic.

Find out more here.

Facebook’s promoting small businesses

And it’s not just TikTok. Facebook has also launched a new support program, which helps to promote small businesses as we lead up to the Christmas period.

Find out more here.

TikTok announces agreement with Sony

TikTok has announced a new deal with Sony Music, giving users a wider range of sounds to include within their TikTok videos and preventing any misuse.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.