Social Snapshot – 04.11.2020

November 4, 2020

Supporting businesses, Christmas and a few new platform announcements – it’s social snapshot time, so let’s just jump right in!

Twitter offers Christmas insights

Like all of 2020, Christmas is going to be different this year. So, to help marketers prepare for the unusual festivities, Twitter has shared insights with Brandwatch, about conversations and user activity.

Find out more here.

Snapchat’s adding subscriber counts

Snapchat has added a new feature which allows creators to publicly display the number of subscribers they have on their profiles.

Find out more here.

TikTok supportive hub for black-owned businesses

TikTok has announced this week it’s launching a new hub to support black-owned businesses, as research has shown black-owned businesses are shutting at 2x the rate of other small businesses during the pandemic.

Find out more here.

Facebook’s promoting small businesses

And it’s not just TikTok. Facebook has also launched a new support program, which helps to promote small businesses as we lead up to the Christmas period.

Find out more here.

TikTok announces agreement with Sony

TikTok has announced a new deal with Sony Music, giving users a wider range of sounds to include within their TikTok videos and preventing any misuse.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…