Supporting businesses, Christmas and a few new platform announcements – it’s social snapshot time, so let’s just jump right in!

Twitter offers Christmas insights

Like all of 2020, Christmas is going to be different this year. So, to help marketers prepare for the unusual festivities, Twitter has shared insights with Brandwatch, about conversations and user activity.

Find out more here.

Snapchat’s adding subscriber counts

Snapchat has added a new feature which allows creators to publicly display the number of subscribers they have on their profiles.

Find out more here.

TikTok supportive hub for black-owned businesses

TikTok has announced this week it’s launching a new hub to support black-owned businesses, as research has shown black-owned businesses are shutting at 2x the rate of other small businesses during the pandemic.

Find out more here.

Facebook’s promoting small businesses

And it’s not just TikTok. Facebook has also launched a new support program, which helps to promote small businesses as we lead up to the Christmas period.

Find out more here.

TikTok announces agreement with Sony

TikTok has announced a new deal with Sony Music, giving users a wider range of sounds to include within their TikTok videos and preventing any misuse.

Find out more here.