Social Snapshot – 04.12.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…

Twitter expands access to brand survey tools to help brands understand ad effectiveness. https://po.st/FMlyXY

To help marketers understand how well their campaigns perform, Twitter is expanding its brand survey tool.

Google releases listing of top ten GIF trends of 2019. https://po.st/Wv2pb4

Here at immediate future, we love a GIF! And they’re a great way to express emotions within your social content. So, to celebrate the year coming to a close, Google has released the top 10 GIF trends of 2019.

 

Twitter publishes 2020 marketing calendar to help with strategic planning. https://po.st/U0WNwt

As the year is coming to an end, it’s time to start planning for 2020. And to help you get started, Twitter has released its 2020 marketing calendar.

Snapchat publishes new guide for auto marketers on the platform. https://po.st/kRiEQm

Snapchat has released a new ‘Auto Playbook’, outlining stats, tips and best practices for marketers using Snap Ads and Story Ads.

 

Twitter is now working on a way for people to memorialise accounts. https://po.st/Ymv1fq

After announcing the platform will shut down inactive accounts, Twitter has decided to hold off removing accounts until they have a plan of memorialising accounts of the deceased.

Latest Posts

Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…
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Reddit has quietly become one of the most useful places for B2B marketers to understand where real buying conversations are happening. But not by pretending to be ‘part of the community’. No, brands should not be joining subreddits to “spark discussion”.Thought leadership doesn’t really work anonymous forums – and the…
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We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.
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