Social Snapshot – 04.12.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…

Twitter expands access to brand survey tools to help brands understand ad effectiveness. https://po.st/FMlyXY

To help marketers understand how well their campaigns perform, Twitter is expanding its brand survey tool.

Google releases listing of top ten GIF trends of 2019. https://po.st/Wv2pb4

Here at immediate future, we love a GIF! And they’re a great way to express emotions within your social content. So, to celebrate the year coming to a close, Google has released the top 10 GIF trends of 2019.

 

Twitter publishes 2020 marketing calendar to help with strategic planning. https://po.st/U0WNwt

As the year is coming to an end, it’s time to start planning for 2020. And to help you get started, Twitter has released its 2020 marketing calendar.

Snapchat publishes new guide for auto marketers on the platform. https://po.st/kRiEQm

Snapchat has released a new ‘Auto Playbook’, outlining stats, tips and best practices for marketers using Snap Ads and Story Ads.

 

Twitter is now working on a way for people to memorialise accounts. https://po.st/Ymv1fq

After announcing the platform will shut down inactive accounts, Twitter has decided to hold off removing accounts until they have a plan of memorialising accounts of the deceased.

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…
Read More
2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.
Read More
AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…
Read More