Social Snapshot – 05.02.2020

It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up the most interesting articles that we just had to shout about. Keep on reading to find out what you’ve missed out on this past week…

Instagram users can now reply to Stories with GIFs.

Platform update alert (although a minor update) Instagram is rolling out the option for users to reply to their friend’s Stories using GIFs from Giphy. Question is, what will be your first GIF?

Find out more details here.

The changing nature of LinkedIn.

In a recent study by Guild, it has been found that the majority of LinkedIn users view the platform as a ‘marketing platform’ rather than a ‘professional network. Many are now turning to the platform to find a job rather than connecting with professional contacts.

Find out more details here.

Snapchat releases Q4 earnings.

Snap Inc. has recently released its 2019 performance update, showcasing an overall increase in users and earnings across the year. However, Q4 seemed to miss the estimated earnings and has resulted in a 10% drop in shares.

Find out more details here.

Facebook’s ‘Messenger Kids’ updates parental controls.

First released in 2017, Facebook’s family messaging app, “Messenger Kids’ has updated its parental controls. Parents now have more transparency of their children’s conversations and the app’s Privacy Policy.

Find out more details here.

TikTok’s looking to revamp its profile design.

There’s a lot of back and forth with Instagram and TikTok as they continue to mirror each other’s features. This week it’s TikTok’s turn to duplicate as they test out a new look for user-profiles which is very ‘Instagram’.

Find out more details here.

Latest Posts

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…
Read More
Social media is where brands get seen, heard and remembered. But behind every post, reply, and campaign is a person juggling deadlines, algorithms and constant feedback. If we ignore the mental health of social media professionals, we risk burning out the very people who keep our brands visible. Social media…
Read More
Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…
Read More