Social Snapshot – 03.04.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about

 

Instagram tests letting you scroll through videos. https://po.st/rF5aum

REWIND! #Instagram seems to be testing out a seek bar which allows users to scroll through videos

‘They just don’t want any competition’: Snapchat creators say they’re getting fewer brand deals. https://po.st/y7eW5J

#Snapchat creators report that business isn’t quite booming with fewer sponsored content opportunities and a decline in reach

How to put some pep in your Instagram story step. https://po.st/XKCRbT

Need to up your Instagram Story game? Or just about to take the plunge? Here’s a guide to help you create engaging stories that suit your brand!

Facebook will now provide detail as to why you’re seeing each post in your news feed. https://po.st/8xiQ0Q

Facebook’s adding in a new ‘Why am I seeing this?’ feature, allowing users to see how the algorithm works and why certain posts appear or don’t appear. ‍♂️

Twitter finally adds native subtitling options for video. https://po.st/nxoSj1

Twitter has added a new subtitle option, allowing deaf and hard of hearing users to watch with videos with ease.

How brands can capitalise on the rise of dark social. https://po.st/EJDzxw

Consumers are sharing content through ‘dark social’ channels more than any other. Here’s a guide to help you harness this opportunity and create profitable conversations.

Snapchat’s testing new snap map tools and mention stickers. https://po.st/Kbwrus

Snapchat is trialing developments on Snap Map, giving users the ability to check into places and create a ‘passport system’. As well as, mentioning fellow users in your Snapchat stories.

 

The ultimate social media listening guide for marketers. https://po.st/97wC5P

We’re big believers in social media listening, and you should be too! Here’s a how-to guide that will help you get started!

Latest Posts

Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style. Start with…
Read More
Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…
Read More
The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More