Social Snapshot – 03.04.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about

 

Instagram tests letting you scroll through videos. https://po.st/rF5aum

REWIND! #Instagram seems to be testing out a seek bar which allows users to scroll through videos

‘They just don’t want any competition’: Snapchat creators say they’re getting fewer brand deals. https://po.st/y7eW5J

#Snapchat creators report that business isn’t quite booming with fewer sponsored content opportunities and a decline in reach

How to put some pep in your Instagram story step. https://po.st/XKCRbT

Need to up your Instagram Story game? Or just about to take the plunge? Here’s a guide to help you create engaging stories that suit your brand!

Facebook will now provide detail as to why you’re seeing each post in your news feed. https://po.st/8xiQ0Q

Facebook’s adding in a new ‘Why am I seeing this?’ feature, allowing users to see how the algorithm works and why certain posts appear or don’t appear. ‍♂️

Twitter finally adds native subtitling options for video. https://po.st/nxoSj1

Twitter has added a new subtitle option, allowing deaf and hard of hearing users to watch with videos with ease.

How brands can capitalise on the rise of dark social. https://po.st/EJDzxw

Consumers are sharing content through ‘dark social’ channels more than any other. Here’s a guide to help you harness this opportunity and create profitable conversations.

Snapchat’s testing new snap map tools and mention stickers. https://po.st/Kbwrus

Snapchat is trialing developments on Snap Map, giving users the ability to check into places and create a ‘passport system’. As well as, mentioning fellow users in your Snapchat stories.

 

The ultimate social media listening guide for marketers. https://po.st/97wC5P

We’re big believers in social media listening, and you should be too! Here’s a how-to guide that will help you get started!

Latest Posts

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the questions buyers were genuinely trying…
Read More
Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19% on the year before) means…
Read More
When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…
Read More