Social Snapshot – 03.04.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about

 

Instagram tests letting you scroll through videos. https://po.st/rF5aum

REWIND! #Instagram seems to be testing out a seek bar which allows users to scroll through videos

‘They just don’t want any competition’: Snapchat creators say they’re getting fewer brand deals. https://po.st/y7eW5J

#Snapchat creators report that business isn’t quite booming with fewer sponsored content opportunities and a decline in reach

How to put some pep in your Instagram story step. https://po.st/XKCRbT

Need to up your Instagram Story game? Or just about to take the plunge? Here’s a guide to help you create engaging stories that suit your brand!

Facebook will now provide detail as to why you’re seeing each post in your news feed. https://po.st/8xiQ0Q

Facebook’s adding in a new ‘Why am I seeing this?’ feature, allowing users to see how the algorithm works and why certain posts appear or don’t appear. ‍♂️

Twitter finally adds native subtitling options for video. https://po.st/nxoSj1

Twitter has added a new subtitle option, allowing deaf and hard of hearing users to watch with videos with ease.

How brands can capitalise on the rise of dark social. https://po.st/EJDzxw

Consumers are sharing content through ‘dark social’ channels more than any other. Here’s a guide to help you harness this opportunity and create profitable conversations.

Snapchat’s testing new snap map tools and mention stickers. https://po.st/Kbwrus

Snapchat is trialing developments on Snap Map, giving users the ability to check into places and create a ‘passport system’. As well as, mentioning fellow users in your Snapchat stories.

 

The ultimate social media listening guide for marketers. https://po.st/97wC5P

We’re big believers in social media listening, and you should be too! Here’s a how-to guide that will help you get started!

Latest Posts

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…
Read More
TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way. With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the…
Read More
The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this. With attention spans…
Read More