Social snapshot – 06.03.24

Social Snapshot — 24.01.2024

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights: 

TikTok has introduced a new feature called ‘Identify similar products’

It aims to enhance the viewer experience and add value to the content, particularly for videos featuring product reviews, tutorials, promotions, or displays. The rollout follows earlier reports of TikTok testing a similar shoppable feature with select creators and brands.

While this feature benefits TikTok by creating a more shoppable experience, some creators may find it disruptive as it diverts viewers away from their videos.

Discover more here

Instagram announces a new DM feature to help you better connect with friends:

Edit your messages

Pin chats to the top of the inbox

Save your favourite stickers

Find out more about each feature here

Meta predictions for the next stage of digital connection are here:

Meta remains focused on advancing the metaverse through VR and AR technologies, leveraging the evolving gaming industry and technological innovations to create immersive and interactive digital experiences for users.

Find out more here

TikTok announces new programs and initiatives to support creators on its platform:

This includes hosting a creator summit to share monetisation tools and content strategy, introducing the Creator Academy for educational resources, upgrading the Creativity Program to the Creator Rewards Program, rolling out longer video formats, expanding subscription opportunities for creators, and emphasizing safety and community guidelines. TikTok aims to provide creators with opportunities for expression, monetisation, and growth while fostering a positive user environment.

Find out more here

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