Social Snapshot – 06.04.2022

April 6, 2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Snapchat adds YouTube link stickers

Snapchat users will be able to tap the Snapchat icon when sharing on YouTube and add a link as a sticker in their Story.

Learn more here.

Instagram updates reels editing tools

Instagram recently updated the editing process within Reels to make it easier to trim and re-arrange your video.

Learn more here.

TikTok adds a new ‘Background Player’ option for Live-Streams

TikTok’s added a new ‘Background Player’ option within TikTok Live, which enables you to keep the audio stream running, even if you exit the app.

Learn more here.

Meta launches ‘Share to Reels’ option for third-party developers

Meta’s introduced ‘sharing to Reels’ as a new way for developers to make it easy for people to share videos directly to Facebook.

Learn more here

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…