Social Snapshot – 06.04.2022

April 6, 2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Snapchat adds YouTube link stickers

Snapchat users will be able to tap the Snapchat icon when sharing on YouTube and add a link as a sticker in their Story.

Learn more here.

Instagram updates reels editing tools

Instagram recently updated the editing process within Reels to make it easier to trim and re-arrange your video.

Learn more here.

TikTok adds a new ‘Background Player’ option for Live-Streams

TikTok’s added a new ‘Background Player’ option within TikTok Live, which enables you to keep the audio stream running, even if you exit the app.

Learn more here.

Meta launches ‘Share to Reels’ option for third-party developers

Meta’s introduced ‘sharing to Reels’ as a new way for developers to make it easy for people to share videos directly to Facebook.

Learn more here

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.