Social Snapshot – 06.04.2022

April 6, 2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Snapchat adds YouTube link stickers

Snapchat users will be able to tap the Snapchat icon when sharing on YouTube and add a link as a sticker in their Story.

Learn more here.

Instagram updates reels editing tools

Instagram recently updated the editing process within Reels to make it easier to trim and re-arrange your video.

Learn more here.

TikTok adds a new ‘Background Player’ option for Live-Streams

TikTok’s added a new ‘Background Player’ option within TikTok Live, which enables you to keep the audio stream running, even if you exit the app.

Learn more here.

Meta launches ‘Share to Reels’ option for third-party developers

Meta’s introduced ‘sharing to Reels’ as a new way for developers to make it easy for people to share videos directly to Facebook.

Learn more here

Latest Posts

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…