Social Snapshot – 06.04.2022

April 6, 2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻

Snapchat adds YouTube link stickers

Snapchat users will be able to tap the Snapchat icon when sharing on YouTube and add a link as a sticker in their Story.

Learn more here.

Instagram updates reels editing tools

Instagram recently updated the editing process within Reels to make it easier to trim and re-arrange your video.

Learn more here.

TikTok adds a new ‘Background Player’ option for Live-Streams

TikTok’s added a new ‘Background Player’ option within TikTok Live, which enables you to keep the audio stream running, even if you exit the app.

Learn more here.

Meta launches ‘Share to Reels’ option for third-party developers

Meta’s introduced ‘sharing to Reels’ as a new way for developers to make it easy for people to share videos directly to Facebook.

Learn more here

Latest Posts

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.