Social Snapshot – 06.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Twitter removes live stream guests’ s option

Twitter is removing its video live-stream guests’ option to enable users to add audio-only guests into their live-stream broadcasts.

Find out more here.

 

Instagram is testing likes on stories

Instagram has announced that it is testing likes on stories. Likes will appear on your own story in the same place as story viewers.

Find out more here.

 

Snapchat launches a new program to get young users more involved in politics

The platform has been working to help young people become more involved in the political process, through voting awareness stickers and polling location tracking.

Find out more here.

 

Facebook tests a new option to post share into multiple groups at once

Facebook has confirmed that it is testing a new option that will enable users to share a post into multiple Facebook groups at once.

Find out more here.

 

TikTok launches ‘Be Cybersmart’ campaign

As part of Cybersecurity Awareness Month, TikTok has launched a new ‘Be Cybersmart’ campaign to help improve online security and avoid scams.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More