Social snapshot – 06.12.2023

December 6, 2023

Time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Threads expands keyword search in all regions.

Threads is now expanding keyword searches in all languages. This will make it easier for users to find relevant content.

This move, announced by Adam Mosseri, is set to transform the app into a global hub for nearly 100 million monthly users.

Learn more here.

Check out GIPHY’s top GIF’s of 2023.

As 2023 wraps up, it’s GIF evolution time!

These GIFs are set to redefine your expression game. From Ryan Gosling’s Ken for the ultimate approval nod to Saweetie’s birthday GIF stealing the show, we’re retiring the old standbys.

Watch them here

TikTok and Ticketmaster expand partnership.

TikTok and Ticketmaster have joined forces, allowing fans in 20+ countries to discover and purchase tickets for their favourite artists seamlessly.

Artists like Niall Horan, The Kooks, Burna Boy, and DJ Snake can effortlessly promote their upcoming events by embedding in-app ticket links to their videos.

Find out more here.

If you want to know more about social media, contact us!

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Reddit has quietly become one of the most useful places for B2B marketers to understand where real buying conversations are happening. But not by pretending to be ‘part of the community’. No, brands should not be joining subreddits to “spark discussion”.Thought leadership doesn’t really work anonymous forums – and the…

We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.