Social snapshot – 06.12.2023

December 6, 2023

Time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media:

Threads expands keyword search in all regions.

Threads is now expanding keyword searches in all languages. This will make it easier for users to find relevant content.

This move, announced by Adam Mosseri, is set to transform the app into a global hub for nearly 100 million monthly users.

Learn more here.

Check out GIPHY’s top GIF’s of 2023.

As 2023 wraps up, it’s GIF evolution time!

These GIFs are set to redefine your expression game. From Ryan Gosling’s Ken for the ultimate approval nod to Saweetie’s birthday GIF stealing the show, we’re retiring the old standbys.

Watch them here

TikTok and Ticketmaster expand partnership.

TikTok and Ticketmaster have joined forces, allowing fans in 20+ countries to discover and purchase tickets for their favourite artists seamlessly.

Artists like Niall Horan, The Kooks, Burna Boy, and DJ Snake can effortlessly promote their upcoming events by embedding in-app ticket links to their videos.

Find out more here.

If you want to know more about social media, contact us!

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…