Social Snapshot – 06.03.19

March 6, 2019

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else ☺️

Facebook’s added a secret dark mode to messenger – here’s how to find it.https://po.st/cfuf35

Have you heard about Facebook’s new dark mode messenger? Don’t know how to access it? We’ve got you covered

How to use LinkedIn’s page analytics tools. https://po.st/n2376q

LinkedIn’s page admin tools allow companies to gain deep insights and optimise post-performance. Here’s a guide to make the best use out of it all

Instagram’s working on a new way for brands to expand influencer campaigns.https://po.st/XrJEsC

Following on from the many updates Instagram have recently released, they are now working on a new ad format to support influencer-brand partnerships.

Pinterest adds more ways for businesses to share and promote their products.https://po.st/srdBBr

With yet another new feature, discovery tool Pinterest has just become more appealing to businesses. See how, here!

Facebook announces ‘Facebook Showcase’ premium video advertising option.https://po.st/PzfiSo

First, you had Facebook Watch, now introducing, Facebook Showcase – a new program for advertisers to boost popular Watch programs.

Twitter’s testing a new option which would enable users to hide selected tweet replies. https://po.st/bSevSO

A feature already well established on Facebook, Twitter is now looking at giving users the ability to hide selected tweets.

Social media calls to action: 19 words & phrases to generate more engagement.https://po.st/1la5Ge

Using the right calls to action can lead to an increase in engagement. Here are 19 words and phrases to help you achieve greater results

TikTok is rising – but will it be a relevant platform for brands?https://po.st/82DamK

TikTok is growing every day and has recently been spotted testing sponsored ads on its platform, but how relevant is the platform for brands?

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.