Social Snapshot – 06.03.19

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else ☺️

 

Facebook’s added a secret dark mode to messenger – here’s how to find it.https://po.st/cfuf35

Have you heard about Facebook’s new dark mode messenger? Don’t know how to access it? We’ve got you covered

 

How to use LinkedIn’s page analytics tools. https://po.st/n2376q

LinkedIn’s page admin tools allow companies to gain deep insights and optimise post-performance. Here’s a guide to make the best use out of it all

 

Instagram’s working on a new way for brands to expand influencer campaigns.https://po.st/XrJEsC

Following on from the many updates Instagram have recently released, they are now working on a new ad format to support influencer-brand partnerships.

 

Pinterest adds more ways for businesses to share and promote their products.https://po.st/srdBBr

With yet another new feature, discovery tool Pinterest has just become more appealing to businesses. See how, here!

 

Facebook announces ‘Facebook Showcase’ premium video advertising option.https://po.st/PzfiSo

First, you had Facebook Watch, now introducing, Facebook Showcase – a new program for advertisers to boost popular Watch programs.

 

Twitter’s testing a new option which would enable users to hide selected tweet replies. https://po.st/bSevSO

A feature already well established on Facebook, Twitter is now looking at giving users the ability to hide selected tweets.

 

Social media calls to action: 19 words & phrases to generate more engagement.https://po.st/1la5Ge

Using the right calls to action can lead to an increase in engagement. Here are 19 words and phrases to help you achieve greater results

 

TikTok is rising – but will it be a relevant platform for brands?https://po.st/82DamK

TikTok is growing every day and has recently been spotted testing sponsored ads on its platform, but how relevant is the platform for brands?

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More