Social Snapshot – 07.04.2021

April 7, 2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social

TikTok adds auto-captions

TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to improve accessibility.

Find out more here.

LinkedIn updates profile features

LinkedIn has introduced new profile tools that can be used to “bring your professional story to life”, including video headers and creator mode.

Find out more here.

And it’s also tapping into the Clubhouse trend

Following the popularity of Clubhouse, LinkedIn has announced it’s developing its own audio rooms, which comes as no surprise following Twitter and Facebook doing the same!

Find out more here.

Clubhouse rolls out monetisation

After initially announcing its new Creator Accelerator Program in March, this week Clubhouse started rolling out its payments.

Find out more here.

Reels vs TikTok never ends

Ever since its launch last year, Instagram continues to add TikTok-style features to Reels. And last week was no different as the platform launched its new feature Reels Remix which mimics TikTok’s duet feature.

Find out more here.

TikTok launches video editor tool

And finally, TikTok has launched a new video editing tool to help marketers, like us, create more native-looking videos for their TikTok feeds.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…