Social Snapshot – 07.04.2021

April 7, 2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social

TikTok adds auto-captions

TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to improve accessibility.

Find out more here.

LinkedIn updates profile features

LinkedIn has introduced new profile tools that can be used to “bring your professional story to life”, including video headers and creator mode.

Find out more here.

And it’s also tapping into the Clubhouse trend

Following the popularity of Clubhouse, LinkedIn has announced it’s developing its own audio rooms, which comes as no surprise following Twitter and Facebook doing the same!

Find out more here.

Clubhouse rolls out monetisation

After initially announcing its new Creator Accelerator Program in March, this week Clubhouse started rolling out its payments.

Find out more here.

Reels vs TikTok never ends

Ever since its launch last year, Instagram continues to add TikTok-style features to Reels. And last week was no different as the platform launched its new feature Reels Remix which mimics TikTok’s duet feature.

Find out more here.

TikTok launches video editor tool

And finally, TikTok has launched a new video editing tool to help marketers, like us, create more native-looking videos for their TikTok feeds.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…