Social Snapshot – 07.04.2021

April 7, 2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social

TikTok adds auto-captions

TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to improve accessibility.

Find out more here.

LinkedIn updates profile features

LinkedIn has introduced new profile tools that can be used to “bring your professional story to life”, including video headers and creator mode.

Find out more here.

And it’s also tapping into the Clubhouse trend

Following the popularity of Clubhouse, LinkedIn has announced it’s developing its own audio rooms, which comes as no surprise following Twitter and Facebook doing the same!

Find out more here.

Clubhouse rolls out monetisation

After initially announcing its new Creator Accelerator Program in March, this week Clubhouse started rolling out its payments.

Find out more here.

Reels vs TikTok never ends

Ever since its launch last year, Instagram continues to add TikTok-style features to Reels. And last week was no different as the platform launched its new feature Reels Remix which mimics TikTok’s duet feature.

Find out more here.

TikTok launches video editor tool

And finally, TikTok has launched a new video editing tool to help marketers, like us, create more native-looking videos for their TikTok feeds.

Find out more here.

Latest Posts

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.