SOCIAL SNAPSHOT – 07.06.2023

June 7, 2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here.

Have a look at the most recent highlights:

TikTok launches 2023 holiday campaign planing

TikTok has published its 2023 holiday marketing playbook, to assist in campaign planning with helpful insights and tips.

Find out more here

Meta continues to evolve its ad systems

Meta’s Performance Marketing Summit is hosting advertisers of all sizes and introducing updates to the Performance 5 to help take advantage of ongoing investments in AI, Reels and new ad formats for growth in time for the holiday season.

Unlock your business with Meta here

A new addition to TikTok academy

TikTok has announced five new additions to the TikTok Academy providing simple and free overviews of how to utilize various elements to the best effect.

Keep an eye out for these upcoming courses 👀 here

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…