SOCIAL SNAPSHOT – 07.06.2023

June 7, 2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here.

Have a look at the most recent highlights:

TikTok launches 2023 holiday campaign planing

TikTok has published its 2023 holiday marketing playbook, to assist in campaign planning with helpful insights and tips.

Find out more here

Meta continues to evolve its ad systems

Meta’s Performance Marketing Summit is hosting advertisers of all sizes and introducing updates to the Performance 5 to help take advantage of ongoing investments in AI, Reels and new ad formats for growth in time for the holiday season.

Unlock your business with Meta here

A new addition to TikTok academy

TikTok has announced five new additions to the TikTok Academy providing simple and free overviews of how to utilize various elements to the best effect.

Keep an eye out for these upcoming courses 👀 here

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…