SOCIAL SNAPSHOT – 07.06.2023

June 7, 2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here.

Have a look at the most recent highlights:

TikTok launches 2023 holiday campaign planing

TikTok has published its 2023 holiday marketing playbook, to assist in campaign planning with helpful insights and tips.

Find out more here

Meta continues to evolve its ad systems

Meta’s Performance Marketing Summit is hosting advertisers of all sizes and introducing updates to the Performance 5 to help take advantage of ongoing investments in AI, Reels and new ad formats for growth in time for the holiday season.

Unlock your business with Meta here

A new addition to TikTok academy

TikTok has announced five new additions to the TikTok Academy providing simple and free overviews of how to utilize various elements to the best effect.

Keep an eye out for these upcoming courses 👀 here

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…