Social Snapshot – 07.07.2021

July 7, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!

TikTok adds new “Shoutouts” option

Do you want a personal message from your favourite creator or celebrity? Now you can! TikTok has added a new “Shoutouts” option that enables users to pay for personalised video messages from celebrities.

Find out more here.

And more from TikTok – new option for longer videos

TikTok will now enable all users to make longer videos, with the option to create videos up to three minutes long.

Find out more here.

Twitter tests new privacy settings and options features

Twitter is testing out new in-stream alerts for its privacy settings and options, helping Twitter users to ensure that they are choosing the settings most relevant to them and providing more transparency to the platform.

Find out more here.

And it doesn’t stop here – Twitter is testing new audience controls on tweets

Twitter is also working on a new option that would allow users to control who they share their tweets with, giving them the option to choose only selected audiences.

Find out more here.

Facebook is testing a new “Threads” feature

Facebook is working on a new “Threads” option for feed posts, which would give the option to add additional new posts to an original one.

Find out more here.

And lastly, YouTube tests new Channel Guidelines

YouTube is testing new Channel Guidelines to provide more comment management options and help reduce abusive comments on the platform.

Find out more here.

Latest Posts

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.