Social Snapshot – 07.07.2021

July 7, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!

TikTok adds new “Shoutouts” option

Do you want a personal message from your favourite creator or celebrity? Now you can! TikTok has added a new “Shoutouts” option that enables users to pay for personalised video messages from celebrities.

Find out more here.

And more from TikTok – new option for longer videos

TikTok will now enable all users to make longer videos, with the option to create videos up to three minutes long.

Find out more here.

Twitter tests new privacy settings and options features

Twitter is testing out new in-stream alerts for its privacy settings and options, helping Twitter users to ensure that they are choosing the settings most relevant to them and providing more transparency to the platform.

Find out more here.

And it doesn’t stop here – Twitter is testing new audience controls on tweets

Twitter is also working on a new option that would allow users to control who they share their tweets with, giving them the option to choose only selected audiences.

Find out more here.

Facebook is testing a new “Threads” feature

Facebook is working on a new “Threads” option for feed posts, which would give the option to add additional new posts to an original one.

Find out more here.

And lastly, YouTube tests new Channel Guidelines

YouTube is testing new Channel Guidelines to provide more comment management options and help reduce abusive comments on the platform.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…