Social Snapshot – 07.07.2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!

 

TikTok adds new “Shoutouts” option

Do you want a personal message from your favourite creator or celebrity? Now you can! TikTok has added a new “Shoutouts” option that enables users to pay for personalised video messages from celebrities.

Find out more here.

 

And more from TikTok – new option for longer videos

TikTok will now enable all users to make longer videos, with the option to create videos up to three minutes long.

Find out more here.

 

Twitter tests new privacy settings and options features

Twitter is testing out new in-stream alerts for its privacy settings and options, helping Twitter users to ensure that they are choosing the settings most relevant to them and providing more transparency to the platform.

Find out more here.

 

And it doesn’t stop here – Twitter is testing new audience controls on tweets

Twitter is also working on a new option that would allow users to control who they share their tweets with, giving them the option to choose only selected audiences.

Find out more here.

 

Facebook is testing a new “Threads” feature

Facebook is working on a new “Threads” option for feed posts, which would give the option to add additional new posts to an original one.

Find out more here.

 

And lastly, YouTube tests new Channel Guidelines

YouTube is testing new Channel Guidelines to provide more comment management options and help reduce abusive comments on the platform.

Find out more here.

Latest Posts

Scrolling through social media in 2026 feels a lot like flicking through a hundred TV channels at once. We’re deep in the age of social entertainment, where the difference between a streaming platform and your Instagram feed is barely noticeable. With algorithms pushing short-form video and people spending well over…
Read More
Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to do the hardest bit of…
Read More
Let’s be honest social media is like a train that never stops. It changes direction without warning, speeds up when you’re not ready and occasionally throws in a plot twist just to keep you on your toes. This year will be no different. So yes, buckle up it’s going to…
Read More