Social Snapshot – 07.07.2021

July 7, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!

TikTok adds new “Shoutouts” option

Do you want a personal message from your favourite creator or celebrity? Now you can! TikTok has added a new “Shoutouts” option that enables users to pay for personalised video messages from celebrities.

Find out more here.

And more from TikTok – new option for longer videos

TikTok will now enable all users to make longer videos, with the option to create videos up to three minutes long.

Find out more here.

Twitter tests new privacy settings and options features

Twitter is testing out new in-stream alerts for its privacy settings and options, helping Twitter users to ensure that they are choosing the settings most relevant to them and providing more transparency to the platform.

Find out more here.

And it doesn’t stop here – Twitter is testing new audience controls on tweets

Twitter is also working on a new option that would allow users to control who they share their tweets with, giving them the option to choose only selected audiences.

Find out more here.

Facebook is testing a new “Threads” feature

Facebook is working on a new “Threads” option for feed posts, which would give the option to add additional new posts to an original one.

Find out more here.

And lastly, YouTube tests new Channel Guidelines

YouTube is testing new Channel Guidelines to provide more comment management options and help reduce abusive comments on the platform.

Find out more here.

Latest Posts

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…