Social Snapshot – 07.07.2021

July 7, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!

TikTok adds new “Shoutouts” option

Do you want a personal message from your favourite creator or celebrity? Now you can! TikTok has added a new “Shoutouts” option that enables users to pay for personalised video messages from celebrities.

Find out more here.

And more from TikTok – new option for longer videos

TikTok will now enable all users to make longer videos, with the option to create videos up to three minutes long.

Find out more here.

Twitter tests new privacy settings and options features

Twitter is testing out new in-stream alerts for its privacy settings and options, helping Twitter users to ensure that they are choosing the settings most relevant to them and providing more transparency to the platform.

Find out more here.

And it doesn’t stop here – Twitter is testing new audience controls on tweets

Twitter is also working on a new option that would allow users to control who they share their tweets with, giving them the option to choose only selected audiences.

Find out more here.

Facebook is testing a new “Threads” feature

Facebook is working on a new “Threads” option for feed posts, which would give the option to add additional new posts to an original one.

Find out more here.

And lastly, YouTube tests new Channel Guidelines

YouTube is testing new Channel Guidelines to provide more comment management options and help reduce abusive comments on the platform.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.