Social Snapshot – 07.08.19

August 7, 2019

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social!

Facebook adds Instagram scheduling to Creator Studio. https://po.st/iPAcoo

Marketeers rejoice! Facebook has finally created a feature that allows users to schedule Instagram posts, rather than using scheduling tools such as SkedSocial.

Twitter’s testing a new option to snooze push notifications for a set period. https://po.st/4gfM2U

Twitter seems to be testing out a new snoozing notifications feature, where users can pause notifications for either 1, 3 or 12 hours.

TikTok adds gif integrations with Giphy to add more creative capacity. https://po.st/bTlIHJ

An integration already found within Instagram and Snapchat, is now moving to TikTok – enabling users to incorporate fun, animated gifs within their videos.

Snapchat launches new, streamlined ad creation process. https://po.st/Xa36fr

Snapchat has recently launched ‘InstantCreate’ – a new, simplified ad creation process for marketeers who can launch snap ads with just 3 steps.

Facebook’s working on a new, TV-connected streaming and video call device. https://po.st/zz5g5y

Facebook’s push for users creating longer-form video content is never-ending, and to enhance this they are looking to launch a new device, similar to Alexa, called ‘Portal’.

Latest Posts

As Halloween approaches, social media feeds are packed with festive content. Embracing seasonal design trends can push your social media marketing campaign. This spooky season offers a unique chance to engage audiences, and with minimal effort, you can increase your ROI. So, here is how effective design can transform Halloween…

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.