Social snapshot – 07.08.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Hootsuite releases Q2 2024 social media benchmarks report:

Hootsuite has just published its Social Media Benchmarks Report for Q2 2024, offering valuable insights across various industries, including education, entertainment, finance, and food.

Find more here

TikTok introduces ‘Upload Cover Image’

TikTok launches the much-anticipated ‘Upload Cover Image’ feature, transforming how users present their content.
This new tool lets artists add personalised cover photographs to their videos, improving their feed’s visual appeal. Available in-app and on desktop.

See more here

Instagram rolls out new features: Notes, DM Relocation, and More:

Users can now add “Notes” to Reels and Feed Posts, offering a new method to engage with friends.

A new layout has been tested that places the DM icon in the centre of the navigation tab, replacing the ‘+’ create post button.

Users additionally found a “Partnership Messages” function, which allows brands to make partnership enquiries directly.

Find out more here

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
Read More
The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
Read More
If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
Read More