Social snapshot – 07.08.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Hootsuite releases Q2 2024 social media benchmarks report:

Hootsuite has just published its Social Media Benchmarks Report for Q2 2024, offering valuable insights across various industries, including education, entertainment, finance, and food.

Find more here

TikTok introduces ‘Upload Cover Image’

TikTok launches the much-anticipated ‘Upload Cover Image’ feature, transforming how users present their content.
This new tool lets artists add personalised cover photographs to their videos, improving their feed’s visual appeal. Available in-app and on desktop.

See more here

Instagram rolls out new features: Notes, DM Relocation, and More:

Users can now add “Notes” to Reels and Feed Posts, offering a new method to engage with friends.

A new layout has been tested that places the DM icon in the centre of the navigation tab, replacing the ‘+’ create post button.

Users additionally found a “Partnership Messages” function, which allows brands to make partnership enquiries directly.

Find out more here

No more FOMO! Never skip a beat and subscribe to our newsletter here.

Latest Posts

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More
Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…
Read More