Social snapshot – 07.09.2022

September 7, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Meta introduces a new initiative for digital artists

Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa.

Find out more here.

Twitter tests new labels and control options

The platform is looking to give users more control over their tweet experience, with updated descriptions and icons when switching between the recommended and latest tweet timelines.

Find out more here.

And Instagram adds ‘’Topics’’ to Reels

Instagram is testing out another way to refine its Reels recommendations, with some users are now able to add topics to their Reels upload.

Find out more here.

Snapchat cutting over 1,000 jobs

Snapchat announced that it will be cutting over 1,000 jobs, as the platform works to counter losses due to lower than anticipated ad spend.

Find out more here.

Latest Posts

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…