Social Snapshot – 08.01.20

January 8, 2020

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with the latest happenings, we’ve rounded up the best articles all in one place…

YouTube implements new restrictions on data collected from videos aimed at children. https://po.st/hJ71iM

Following on from the platform’s announcement in September, YouTube’s restrictions on data collected from content created for children are now coming into effect.

Facebook bans deceptive deepfakes and some misleadingly modified media. https://po.st/b4OFbs

In a recent policy update, Facebook announced it is cracking down on deepfakes and banning content that is clearly manipulated.

TikTok’s testing a new music tab on selected artist profiles. https://po.st/mqt13b

TikTok is looking at ways to improve music discovery on the app, by adding songs to verified musician’s profiles, which users can then tap on to use in their own videos.

Twitter is removing the audience insights element from Twitter analytics. https://po.st/dbCDHh

Twitter has announced this week the ‘Audience Insights’ feature within analytics will be removed at the end of this month.

How social media influencers can impact your customers’ purchase decisions. https://po.st/rh5i1H

Many businesses are turning to influencer marketing nowadays, helping consumer purchases by building brand awareness and strengthening relationships. But just how much of an impact does it have?

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…