Social Snapshot – 08.03.2023

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines👇

Twitter’s planning to extend long-form tweets to 10k characters 🤯

Elon Musk has announced that longer long tweets are coming soon to the app. With this new Twitter update, users will be able to write tweets up to 10k characters.

Find out more here.

LinkedIn’s launching collaborative articles 📑

LinkedIn has introduced a feature called collaborative articles for users to share insights and advice. This new feature uses “AI-powered conversation starters” to help boost member engagement. Basically, LinkedIn will match each article with relevant member experts who then can contribute their own opinions, experiences, lessons, advice, etc.

Find out more here.

TikTok’s launching ‘Series’ feature 🎥

TikTok has announced the launch of ‘Series’, a feature that allows creators to sell their stories as premium content.

Find out more here.

Meta’s adding new features for Facebook Reels 🎞️

Meta is incorporating some new reel features. These real update includes an expanded length limit, a new memories integration and trending Reels templates.

Find out more here.

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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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