Social Snapshot – 08.03.2023

March 8, 2023

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines👇

Twitter’s planning to extend long-form tweets to 10k characters 🤯

Elon Musk has announced that longer long tweets are coming soon to the app. With this new Twitter update, users will be able to write tweets up to 10k characters.

As an attachment? How many chars? We are extending longform tweets to 10k soon.
— Elon Musk (@elonmusk) March 5, 2023

Find out more here.

LinkedIn’s launching collaborative articles 📑

LinkedIn has introduced a feature called collaborative articles for users to share insights and advice. This new feature uses “AI-powered conversation starters” to help boost member engagement. Basically, LinkedIn will match each article with relevant member experts who then can contribute their own opinions, experiences, lessons, advice, etc.

Find out more here.

TikTok’s launching ‘Series’ feature 🎥

TikTok has announced the launch of ‘Series’, a feature that allows creators to sell their stories as premium content.

Find out more here.

Meta’s adding new features for Facebook Reels 🎞️

Meta is incorporating some new reel features. These real update includes an expanded length limit, a new memories integration and trending Reels templates.

Find out more here.

Latest Posts

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.

Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…