Social Snapshot – 08.07.20

July 8, 2020

More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot:

YouTube is adding more ads

YouTube videos are usually at least 10 minutes long. That’s because of the company’s monetisation policy, which allows ads only at the 10 minute mark. Well, that’s about to change, with an update that will see videos with 8 minutes in length now eligible for mid-roll ads.

Find out more here.

Instagram’s pinned comments feature is now available to all

First testing the feature in May, Instagram started the official rollout of pinned comments – aiming to help users highlight positive replies and better moderate abusive ones.

Find out more here.

Twitter has finally promised an edit button… but only if everyone wears a face mask

Take this one with a heavy grain of salt, but Twitter users have been asking for an edit button for more than a decade now. While the company isn’t likely to follow up with an actual feature, it does highlight that the company is working on one – wanting to do it “in the right way.”

Find out more here.

Facebook rolls out updates for Live Producer streaming platform

Featured comments and graphic overlays could be coming your way during Facebook Live streams – some creators already have access to the potential features, seeing a dedicated ‘Graphics’ tab in Live Producer. Viewership of Facebook Live streams has risen by 50% since January, so this is coming at a great time for the platform and user base.

Find out more here.

TikTok launches ‘TikTok for Business’ platform for marketers

TikTok has launched its own ‘TikTok for Business’ website, including tips, notes and links to other TikTok tools. While still in the early stages, it could prove to be a valuable resource for marketers looking to maximise their TikTok efforts.

Find out more here.

Facebook adds new warning prompts to stop unintended sharing of older news articles

Facebook has become a key source of debate, discussion and a place to share news – but it’s not always clear what is out of date or no longer factually correct. With the new warning prompt on older articles, Facebook is looking to curb the amount of misinformation being shared.

Find out more here.

LinkedIn adds analytics tools for company pages and a process to limit page follows

New Follower analytics for company pages, a new audio option for pronunciation on user profiles and an alternative process for limiting company page invites have all made their way onto LinkedIn – providing additional features for building your on-platform audience.

Find out more here.

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Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…