Social Snapshot – 08.11.2023

November 8, 2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below:

Threads latest updates including improved web posting options and more:

✅ You can now adjust your alt text for videos and photos when you post from the web

✅ Copy and paste – or drag and drop – media attachments to your post

✅ Add multiple posts to a thread before publishing

✅ See quotes and reposts by clicking into likes or views on a post

Find out more here

YouTube test features and experiments:

YouTube explores generative AI with topic summaries for comments. It introduces a conversational AI tool for viewer engagement and video-related inquiries, enabling viewers to ask questions about a video, with a view to digging deeper into certain topics.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…