Social Snapshot – 09.02.2022

February 9, 2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:

Twitter adds a ‘Super Followers’ option

Twitter has added a new feature for creators. They will now be able to see all their Super Follower interactions under the ‘notifications’ tab.

Find out more here.

And Instagram adds new features for Safer Internet Day

Instagram has announced some new additions for Safer Internet Day, including the roll out of its new ‘Your Activity’ display.

Find out more here.

Meanwhile TikTok strengthens their policies to improve user safety

TikTok has announced some new updates to its Community Guidelines, in order to improve its approach to user safety, security, and well-being.

Find out more here.

Meta publishes a new guide for sustainability and social development

Meta has published a new guide which explores five key trends in consumer behaviour relating to sustainability and social development.

Find out more here.

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…