Social Snapshot – 09.06.2021

June 9, 2021

Another week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:

Pinterest inspires users to show their true colours for Pride Month

Pride Month has just kicked off, and people are turning to Pinterest to celebrate their identities and find their voice within the LGBTQ+ community.

Find out more here.

Instagram introduces affiliate program & new shops features

Instagram has announced some new options for creators, including a new affiliate marketing program, which will make it easier for creators to earn money from product promotions, and new additions to its Stars creator donations process.

Find out more here.

And YouTube expands TikTok rival Shorts to the UK, Canada and Latin America

YouTube has announced that they’re expanding the availability of its TikTok-like ‘Shorts’ video feed, with users in the UK, Canada and Latin America set to be able to access the full suite of Shorts tools.

Find out more here.

Twitter adds ‘Super Follow’ subscription option

Twitter is working on Super Follows application, the requirements will be having at least 10k followers, having posted at least 25 tweets in the past 30 days.

Find out more here.

In the meantime, Facebook publishes new report on future opportunities of AR and VR

Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, and utility.

Find out more here.

And lastly, WhatsApp adds option to speed up voice message playback

WhatsApp has added new variable playback speed control options for audio replies.

Find out more here.

Latest Posts

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.