Social Snapshot – 09.06.2021

June 9, 2021

Another week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:

Pinterest inspires users to show their true colours for Pride Month

Pride Month has just kicked off, and people are turning to Pinterest to celebrate their identities and find their voice within the LGBTQ+ community.

Find out more here.

Instagram introduces affiliate program & new shops features

Instagram has announced some new options for creators, including a new affiliate marketing program, which will make it easier for creators to earn money from product promotions, and new additions to its Stars creator donations process.

Find out more here.

And YouTube expands TikTok rival Shorts to the UK, Canada and Latin America

YouTube has announced that they’re expanding the availability of its TikTok-like ‘Shorts’ video feed, with users in the UK, Canada and Latin America set to be able to access the full suite of Shorts tools.

Find out more here.

Twitter adds ‘Super Follow’ subscription option

Twitter is working on Super Follows application, the requirements will be having at least 10k followers, having posted at least 25 tweets in the past 30 days.

Find out more here.

In the meantime, Facebook publishes new report on future opportunities of AR and VR

Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, and utility.

Find out more here.

And lastly, WhatsApp adds option to speed up voice message playback

WhatsApp has added new variable playback speed control options for audio replies.

Find out more here.

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…