Social Snapshot – 09.11.2022

November 9, 2022

What’s happening in the world of social media? What are the updates you need to know about to keep up with all the platforms’ news? Grab a coffee and keep reading – the newest social media news is here in our weekly social snapshot!

Snapchat integrates with Strava

Snapchat has partnered with Strava, the fitness tracking app. Now, a new AR lens will help users track and share their fitness goals and progress on Snapchat.

Find out more here.

Twitter previews its new ‘Official’ gray checkmark

Twitter is introducing the “Official” label to select accounts, so users can distinguish between Twitter subscribers with blue checkmarks and official accounts.

Find out more here.

LinkedIn shares best practices to help boost marketers’ creative content performance

LinkedIn has published its new guide How Standout Creative Boosts Content Performance: From B2Boring to B2Brilliant, with key posting tips and creative best practices for B2B marketers.

Find out more here.

Twitter users are jumping to Mastodon

As Elon Musk takes over Twitter, some users have been seeking alternative platforms – and this is where Mastodon comes in. This social media platform has now over 655,000 users – with over 230,000 having joined in the last week.

Find out more here.

Latest Posts

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…