Social Snapshot – 09.11.2022

November 9, 2022

What’s happening in the world of social media? What are the updates you need to know about to keep up with all the platforms’ news? Grab a coffee and keep reading – the newest social media news is here in our weekly social snapshot!

Snapchat integrates with Strava

Snapchat has partnered with Strava, the fitness tracking app. Now, a new AR lens will help users track and share their fitness goals and progress on Snapchat.

Find out more here.

Twitter previews its new ‘Official’ gray checkmark

Twitter is introducing the “Official” label to select accounts, so users can distinguish between Twitter subscribers with blue checkmarks and official accounts.

Find out more here.

LinkedIn shares best practices to help boost marketers’ creative content performance

LinkedIn has published its new guide How Standout Creative Boosts Content Performance: From B2Boring to B2Brilliant, with key posting tips and creative best practices for B2B marketers.

Find out more here.

Twitter users are jumping to Mastodon

As Elon Musk takes over Twitter, some users have been seeking alternative platforms – and this is where Mastodon comes in. This social media platform has now over 655,000 users – with over 230,000 having joined in the last week.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…