Social snapshot – 10.01.2024

And we’re back with the first social snapshot for this year! Keeping pace with the constantly changing landscape of social platforms can be quite demanding. Here’s a glimpse of the most recent highlights:

Threads takes steps to tackle borderline content

More inappropriate content is being seen by some Threads users, and the platform is working on fixing this issue. In 2018, Meta’s CEO Mark Zuckerberg discussed the challenges of content consumption, highlighting that controversial content tends to attract more attention.

Headlines back in X link previews

Post headlines are making a return on X’s link previews, starting with the web version of the app.

Find out more here.

Meta to roll out Facebook’s Link History feature for all users

Meta has recently confirmed that the new “Link History” archive will soon be accessible for all users on Android and iOS, although it’s not yet available on desktop. This will enable users to easily find links that they’ve interacted with in the app.

Find out more here.

And more from Meta – Instagram’s implementing new protections for teenagers

Instagram introduced fresh steps to safeguard teen users, implementing wider content limits on self-harm topics and additional prompts for enhanced privacy options.

Find out more here.

Reddit’s insights on becoming a reliable product research platform

Reddit has shared new insights into Redditors’ utilisation of the app for discovering product suggestions, highlighting its role as a trusted and valuable asset in the purchasing process.

Find out more here.

Latest Posts

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Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
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