Social Snapshot – 10.02.21

February 10, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed

Instagram’s really pushing Reels

A few weeks ago, Instagram released a ‘how to Reels’ guide, but today they’ve gone that step further and announced they will be limiting reach on recycled content from other apps. Yes, they really don’t want you sharing your TikTok’s…

Find out more here.

TikTok 2021 Trends report

TikTok has released a 2021 rising trends report, based off of user behaviours and interests over the past year. The report allows you to discover when topics are expected to rise and how you can tap into them.

Find out more here.

Twitter updates data tracking

Twitter has announced a new update to its data tracking, improving advertising on the platform and helping marketers reach a “full-funnel marketing approach”.

Find out more here.

TikTok’s new licensing agreement

TikTok has announced a new licensing agreement with Universal Music, giving users access to even more music to play within their content.

Find out more here.

Reels may be coming to Facebook

After initial testing being found last year, Facebook is continuing to test the option of sharing Reels to Facebook Watch, with some content creators now being prompted to share when uploading videos.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.