Social Snapshot – 10.02.21

February 10, 2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed

Instagram’s really pushing Reels

A few weeks ago, Instagram released a ‘how to Reels’ guide, but today they’ve gone that step further and announced they will be limiting reach on recycled content from other apps. Yes, they really don’t want you sharing your TikTok’s…

Find out more here.

TikTok 2021 Trends report

TikTok has released a 2021 rising trends report, based off of user behaviours and interests over the past year. The report allows you to discover when topics are expected to rise and how you can tap into them.

Find out more here.

Twitter updates data tracking

Twitter has announced a new update to its data tracking, improving advertising on the platform and helping marketers reach a “full-funnel marketing approach”.

Find out more here.

TikTok’s new licensing agreement

TikTok has announced a new licensing agreement with Universal Music, giving users access to even more music to play within their content.

Find out more here.

Reels may be coming to Facebook

After initial testing being found last year, Facebook is continuing to test the option of sharing Reels to Facebook Watch, with some content creators now being prompted to share when uploading videos.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…