Social Snapshot – 10.02.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed

 

Instagram’s really pushing Reels

A few weeks ago, Instagram released a ‘how to Reels’ guide, but today they’ve gone that step further and announced they will be limiting reach on recycled content from other apps. Yes, they really don’t want you sharing your TikTok’s…

 

Find out more here.

 

TikTok 2021 Trends report

TikTok has released a 2021 rising trends report, based off of user behaviours and interests over the past year. The report allows you to discover when topics are expected to rise and how you can tap into them.

 

Find out more here.

 

Twitter updates data tracking

Twitter has announced a new update to its data tracking, improving advertising on the platform and helping marketers reach a “full-funnel marketing approach”.

 

Find out more here.

 

TikTok’s new licensing agreement

TikTok has announced a new licensing agreement with Universal Music, giving users access to even more music to play within their content.

 

Find out more here.

 

Reels may be coming to Facebook

After initial testing being found last year, Facebook is continuing to test the option of sharing Reels to Facebook Watch, with some content creators now being prompted to share when uploading videos.

 

Find out more here.

Latest Posts

Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…
Read More
When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More
I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
Read More