Social Snapshot – 10.02.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed

 

Instagram’s really pushing Reels

A few weeks ago, Instagram released a ‘how to Reels’ guide, but today they’ve gone that step further and announced they will be limiting reach on recycled content from other apps. Yes, they really don’t want you sharing your TikTok’s…

 

Find out more here.

 

TikTok 2021 Trends report

TikTok has released a 2021 rising trends report, based off of user behaviours and interests over the past year. The report allows you to discover when topics are expected to rise and how you can tap into them.

 

Find out more here.

 

Twitter updates data tracking

Twitter has announced a new update to its data tracking, improving advertising on the platform and helping marketers reach a “full-funnel marketing approach”.

 

Find out more here.

 

TikTok’s new licensing agreement

TikTok has announced a new licensing agreement with Universal Music, giving users access to even more music to play within their content.

 

Find out more here.

 

Reels may be coming to Facebook

After initial testing being found last year, Facebook is continuing to test the option of sharing Reels to Facebook Watch, with some content creators now being prompted to share when uploading videos.

 

Find out more here.

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
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The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
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If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
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