Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix…

Snapchat launches updated, faster Android version.
Snapchat has released an updated version of the app for Android users, providing those with new opportunities and setting sights to develop the platform even further.

To cut down on spam, Twitter cuts the number of accounts you can follow per day.
As they begin to clean the channel of false followers, Twitter has announced that they will be reducing the number of accounts you can follow each day from 1,000 to 400.

Influencer marketing benchmarks 2019.
Influencer marketing hub has released their benchmarks for the year, helping those considering using influencers to execute their marketing strategy.

Twitter’s latest test focuses on making conversations easier to follow by labelling tweets.
In a bid to make conversations in threads easier to follow, Twitter has decided to change the ‘original tweeter’ label to ‘author’ and add in a ‘mentioned’ and ‘following’ label.

Snapchat announces a range of new tools at its first ever partner summit.
Last week, Snapchat held its first ever partner summit and announced a host of new tools they’re developing to help businesses make the most of the platform.

What does data-led creativity look like?

We’re always banging on about how data and creativity work together. Here are a few examples of brands that have really used their insights to SMASH their creative concepts.

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