Social snapshot – 10.08.2022

August 10, 2022
Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happening in the world of social media:

WhatsApp adds new privacy tools

WhatsApp has announced additional features for more privacy, protection, and control for users.

Find out more here.

And YouTube is adding features for Shorts clips

The platform is looking to add another way for users to respond to viewer questions, with a new comment sticker for Shorts clips.

Find out more here.

TikTok launches new ad targeting tools

TikTok’s giving users more insight into how their personal data is being used for ad targeting in the app.

Find out more here.

Snapchat introduces its new Family Center tool

Snapchat has officially launched its new Family Center, which will enable parents to monitor who their teens are engaging with in the app, while also keeping the specifics of their conversations private.

Find out more here.

And Pinterest launches a new Board Sticker option

Pinterest has added another way to drive pin traffic with a new Board Sticker option, which enables you to highlight a specific Pinterest board via your Idea Pins in the app.

Find out more here.

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A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
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In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
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The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
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