Social Snapshot – 11.03.20

March 11, 2020

When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time.

Facebook’s testing cross-posting Stories.

As Instagram Stories came first, it was only fair that Facebook allowed users to cross-post Instagram Stories. But, now, Facebook is testing an option to share Facebook Stories to Instagram.

Find out more here.

TikTok marketing success.

If you’re a marketer and you’re looking to expand your social media marketing strategy to TikTok, then this infographic from HubSpot detailing 10 steps to strategy success is what you need.

Find out more here.

Instagram’s updating it’s ‘Restrict’ option.

After launching the option in October, Instagram is now testing out a new way to expand this option by allowing users to restrict multiple accounts at once.

Find out more here.

Effective Twitter copy tips.

Last month Twitter began a series of tips, starting with ‘Good Copy, Bad Copy’. This week saw a new video detailing the best ways to grab attention and encourage engagements.

Find out more here.

TikTok’s testing more external URLs.

Last year, TikTok tested an option that gave users the opportunity to add Wikipedia links to videos for more context. Now, the platform is expanding the list to Yelp and TripAdvisor.

Find out more here.

Latest Posts

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.