Social Snapshot – 11.03.20

When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time.

Facebook’s testing cross-posting Stories.

As Instagram Stories came first, it was only fair that Facebook allowed users to cross-post Instagram Stories. But, now, Facebook is testing an option to share Facebook Stories to Instagram.

Find out more here.

TikTok marketing success.

If you’re a marketer and you’re looking to expand your social media marketing strategy to TikTok, then this infographic from HubSpot detailing 10 steps to strategy success is what you need.

Find out more here.

Instagram’s updating it’s ‘Restrict’ option.

After launching the option in October, Instagram is now testing out a new way to expand this option by allowing users to restrict multiple accounts at once.

Find out more here.

Effective Twitter copy tips.

Last month Twitter began a series of tips, starting with ‘Good Copy, Bad Copy’. This week saw a new video detailing the best ways to grab attention and encourage engagements.

Find out more here.

TikTok’s testing more external URLs.

Last year, TikTok tested an option that gave users the opportunity to add Wikipedia links to videos for more context. Now, the platform is expanding the list to Yelp and TripAdvisor.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).
Read More
Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…
Read More
AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…
Read More