Social Snapshot – 11.08.2021

 

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:

 

YouTube launches a new ad campaign to promote shorts usage

YouTube is looking to boost awareness of Shorts, with a new, global ad campaign that aims to showcase how people can use the option to add their own take on popular music trends.

Find out more here.

 

Instagram adds a new ‘audio’ tab to boost Reels engagement

Instagram has added a new tab within the search tab, making it easier to tap into trends based on music clips, with a focus on Reels creation based on the same.

Find out more here.

 

In the meantime, Twitter added a new raised hand emoji

Twitter has added a new raised hand emoji feature, available to Spaces speakers, hosts and co-hosts, which enables speakers to signal that they have something to add to the discussion, without interrupting the chat.

Find out more here.

 

Snapchat outlines its efforts to combat the spread of misinformation

Snapchat has published a new overview of its ongoing efforts to combat the spread of misinformation, which also provides some valuable insights into the variance between Snap and other platforms.

Find out more here.

 

LinkedIn adds a native video meeting option

Last week, LinkedIn has added a native video option within its messaging platform, which provides another way to connect with users, without the need to download a separate video app.

Find out more here.

 

And lastly, Facebook is updating the ‘Transfer Your Information’ Tool

Facebook is making some changes to its Transfer Your Information tool to make it easier for users to download the info that Facebook has stored on them.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More