Social Snapshot – 12.05.2021

Another week, another social snapshot! We know sometimes it can be hard to stay up to date with the ever-changing world of social media. We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!

 

Clubhouse welcome Android Users 

After one year of platform developments, Clubhouse finally launches an Android version in limited beta.

Find out more here.

 

New Instagram caption stickers

Instagram has launched new caption stickers that automatically turn what you say into text, helping to expand the accessibility of Stories content.

Find out more here.

 

And there’s more from Instagram: new ‘Pronouns’ option

Instagram users can now select up to four pronouns on their profiles with the new ‘Pronouns’ option, added to maximise inclusion.

Find out more here.

 

LinkedIn shares new B2B insights

LinkedIn has shared new insights on effective B2B marketing campaigns with a new infographic ‘pocket guide’ to help marketers create “less boring” B2B campaigns.

Find out more here.

 

Twitter makes Audio Spaces available

Users – both iOS and Android – with over 600 followers can now use Audio Space and have live audio conversations on Twitter.

Find out more here.

 

Latest Posts

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More
Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…
Read More
Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…
Read More