Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…

Pinterest rolls out skin tone search & AR.

Pinterest has expanded its Skin Tone Search Qualifiers tool beyond the US, making search results more personalised. The platform has also rolled out its AR ‘try it on’ feature, to more brands.

Find out more here.

Make video calls exciting with GIPHY.

As virtual meetings still continue to make up a lot of our day, GIPHY has jumped on the bandwagon and released a new Custom Background Creator tool for animated meeting backdrops.

Find out more here.

LinkedIn publishes new guide.

LinkedIn has published yet another guide, this time all about how marketers can make best use out of the platform and the tools it has to offer.

Find out more here.

Reels goes international.

After announcing its launch in the US last month, Instagram has launched Reels in 50 new regions. And yes, it is EXACTLY like TikTok.

Find out more here.

Twitter rolls out reply controls.

After tests, Twitter has rolled out its new feature which allows users to control who replies to their Tweets, to everyone.

Find out more here.