Social Snapshot – 13.02.19

February 13, 2019

Guess who!

We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time!

LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’ https://po.st/MbkaPS

Calling all B2B businesses Following in the likes of Facebook and Instagram, LinkedIn is finally launching ‘LinkedIn Live’.

The best ways to use Instagram’s video options in your marketing efforts https://po.st/tE0rUX

The use of video in a business’s marketing strategy is more important than you think. If you don’t use video already, then Instagram is a great place to start!

Would a ‘dislike’ option improve Facebook? https://po.st/0gcUDA

To like or to dislike, that is the question. Will Facebook ever see the benefits and add a dislike button?

Instagram rolls out new IGTV promotions in the main feed https://po.st/TvPxml

Love IGTV but not reaping the benefits? Fear not, Instagram has announced that you can now preview IGTV videos in your feed to encourage usage

Snapchat releases latest update of trending topics on the platform https://po.st/RvM3DR

Snapchat has released its monthly report, focusing on key trends, celebrities, slang words and more!

Instagram’s bringing direct messages to desktop https://po.st/jxvwyr

Direct messaging on Instagram is becoming more and more popular every day, and it’s a great way for consumers and brands to engage. So, it makes sense, right?

Pinterest expands eCommerce potential with automated ‘Shop the Look’ pins https://po.st/VuaarO

Discovery tool, Pinterest, has advanced it’s ‘Shop the Look’ pins, making the link between connecting consumers and brands a whole lot easier.

From creation to usage, here’s how to hashtag! https://po.st/xQBZ0H

We all love a hashtag! Here’s how to create an effective hashtag, directly from the platform that pioneered those little phrases that are now sprinkled all over social. #️⃣

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.