Social Snapshot – 13.03.19

March 13, 2019

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy…

Does interest tagging on Facebook increase traffic? https://po.st/xD1P3K

After Facebook promised that interest tagging would increase click-through rates, Echobox has put the tags to the test!

Instagram’s working on new sorting options for followers, karaoke-style music videos. https://po.st/ezKVHO

Instagram is back at it, testing out multiple tools that could potentially be added to the app – one being karaoke-style music stories

Snapchat releases latest update of trending topics on the platform. https://po.st/Wg4DsH

Another month, another ‘Snap Chatter’ report. Find out the trending topics on the platform last month, here.

2019 social media image sizes cheat sheet. https://po.st/wDtFai

With platforms regularly changing size guidelines, it’s hard to keep up. Make sure you have the best visuals with this cheat sheet!

10 ways to fight the decline in organic reach on social media. https://po.st/Uvbh8I

Organic reach is like a yo-yo. Ups and downs so frequently, it can make you a bit dizzy! Here are some budget-friendly ways that you can give it a boost when it’s down.

Twitter provides new stats and advice on video marketing. https://po.st/QAZgzV

As many will know, videos are the best-performing assets across all social channels. So, to help with your social strategy, Twitter has released insights into how businesses can benefit from this form of marketing.

New report shows Facebook usage dropped for a second straight year in the US. https://po.st/00KW8G

According to ‘Infinite Dial’s’ latest report, Americans are using Facebook less and less every year. Find the latest report here.

Facebook releases new guide on effective digital marketing test processes. https://po.st/SsbhAW

Testing is an important process that marketers have to go through in order to create effective social content. Facebook has recently published a ‘guide to testing and learning with incrementality measurement’.

Instagram co-founder: Copying Snapchat stories was giving users ‘what they wanted’. https://po.st/j8LOlP

Why beat around the bush? Instagram founder just confessed that they shamelessly pinched the Stories format from Snapchat.

Now Facebook has made an AI that writes bizarre bedtime stories. https://po.st/rhrVwq

Once upon a time in Facebook land… Researchers are working on teaching AI to create short stories with narrative and structure

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…