Social Snapshot – 13.04.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

YouTube adds a new option for automated captions  

YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Find out more here.

Snapchat launches ‘Dynamic Stories’

Snapchat’s introducing the launch of a new Dynamic Stories feature, which enables partner publishers to link their content feed into the platform, to ensure that the latest updates are reflected via their in-app presence.

Find out more here.

TikTok expands AR creativity  

TikTok is now expanding beta access to all creators, which will help the platform expand its creative capacity.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
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Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
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FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
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