Social Snapshot – 13.04.2022

April 13, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

YouTube adds a new option for automated captions

YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Find out more here.

Snapchat launches ‘Dynamic Stories’

Snapchat’s introducing the launch of a new Dynamic Stories feature, which enables partner publishers to link their content feed into the platform, to ensure that the latest updates are reflected via their in-app presence.

Find out more here.

TikTok expands AR creativity

TikTok is now expanding beta access to all creators, which will help the platform expand its creative capacity.

Find out more here.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.