Social Snapshot – 13.04.2022

April 13, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

YouTube adds a new option for automated captions

YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Find out more here.

Snapchat launches ‘Dynamic Stories’

Snapchat’s introducing the launch of a new Dynamic Stories feature, which enables partner publishers to link their content feed into the platform, to ensure that the latest updates are reflected via their in-app presence.

Find out more here.

TikTok expands AR creativity

TikTok is now expanding beta access to all creators, which will help the platform expand its creative capacity.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…