Social Snapshot – 13.04.2022

April 13, 2022

It’s that time of the week again! Take a look at the latest happening in the world of social media:

YouTube adds a new option for automated captions

YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Find out more here.

Snapchat launches ‘Dynamic Stories’

Snapchat’s introducing the launch of a new Dynamic Stories feature, which enables partner publishers to link their content feed into the platform, to ensure that the latest updates are reflected via their in-app presence.

Find out more here.

TikTok expands AR creativity

TikTok is now expanding beta access to all creators, which will help the platform expand its creative capacity.

Find out more here.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…