Social snapshot – 13.07.2022

July 13, 2022

Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Instagram tests a ‘Notes’ shelf

The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with connections.

Find out more here.

Twitter shares insights around evolving gaming trends

Twitter has published its latest review of gaming-related discussion for first half of 2022.

Find out more here.

YouTube TV celebrates 5 million subscribers

YouTube has announced a new milestone for YouTube TV, reaching up to 5 million total subscribers now.

Find out more here.

Pinterest shares new insights about the impact of banning weight loss ads

According to new data from Pinterest, it has had an impact, with ‘weight loss’ searches decreasing by 20% (May 2022 versus July 2021).

Find out more here.

WhatsApp enables users to add emojis as a reaction

WhatsApp has expanded its reactions offering, with users now able to select any emoji that they like as a reaction option within their chat threads.

Find out more here.

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AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…

Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list of buyer jobs to be…