Social snapshot – 13.07.2022

July 13, 2022

Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Instagram tests a ‘Notes’ shelf

The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with connections.

Find out more here.

Twitter shares insights around evolving gaming trends

Twitter has published its latest review of gaming-related discussion for first half of 2022.

Find out more here.

YouTube TV celebrates 5 million subscribers

YouTube has announced a new milestone for YouTube TV, reaching up to 5 million total subscribers now.

Find out more here.

Pinterest shares new insights about the impact of banning weight loss ads

According to new data from Pinterest, it has had an impact, with ‘weight loss’ searches decreasing by 20% (May 2022 versus July 2021).

Find out more here.

WhatsApp enables users to add emojis as a reaction

WhatsApp has expanded its reactions offering, with users now able to select any emoji that they like as a reaction option within their chat threads.

Find out more here.

Latest Posts

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.

Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…