Social snapshot – 13.07.2022

July 13, 2022

Social snapshot- Latest social media news

It’s that time of the week again! Take a look at the latest happening in the world of social media:

Instagram tests a ‘Notes’ shelf

The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with connections.

Find out more here.

Twitter shares insights around evolving gaming trends

Twitter has published its latest review of gaming-related discussion for first half of 2022.

Find out more here.

YouTube TV celebrates 5 million subscribers

YouTube has announced a new milestone for YouTube TV, reaching up to 5 million total subscribers now.

Find out more here.

Pinterest shares new insights about the impact of banning weight loss ads

According to new data from Pinterest, it has had an impact, with ‘weight loss’ searches decreasing by 20% (May 2022 versus July 2021).

Find out more here.

WhatsApp enables users to add emojis as a reaction

WhatsApp has expanded its reactions offering, with users now able to select any emoji that they like as a reaction option within their chat threads.

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.