Social Snapshot – 13.10.2021

October 13, 2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:

Snapchat launches Club Unit

Snapchat launches Club Unit in celebration of World Mental health Awareness Day.

Find out more here

Pinterest launches ‘Pinterest Havens’ Mental Health Support Project

Pinterest is launching “an anti-burnout oasis” via a new project called “Pinterest Havens: Invest in Rest.”

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Facebook launches new assistance and awareness resources

Facebook launches new mental health sources, tools and programming across apps.

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YouTube talk about three new launches/expansions

YouTube adds new caption options, including the expansion of automatic captions for live streams to improve the experience for creators.

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Facebook announces new shopping events for the holidays

Shop what you love on Facebook and Instagram this holiday season with the new shopping event announcement.

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Instagram is moving to provide more insight

Instagram has been working on new tools to help people understand what’s going on with their accounts into ongoing disruptions and issues.

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Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…