Social Snapshot – 13.11.19

November 13, 2019

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…

Instagram goes after TikTok with new ‘Reels’ mode. https://po.st/2FIhjZ

Instagram has announced a new feature for stories, called ‘Reels’ which rivals TikTok – allowing users to create short videos that can be shared and remixed in the app.

Twitter outlines policy plan for identifying deepfakes in Tweets. https://po.st/0WaxTX

Deepfakes, digitally manipulated content, can become a problem. So, after asking for the public’s help last month, Twitter has outlined a plan for identifying them moving forward.

Tips for responding to negative reviews. https://po.st/JsKGLv

For all brands, understanding the best practice on how to reply to customer reviews is important. Especially negative ones. Here’s an infographic outlying tips on the best way to respond.

Instagram will begin hiding total like counts for US users from next week. https://po.st/95b6Dq

After testing the feature in multiple countries, Instagram announced last Friday that it’ll be hiding likes in parts of the US from this week.

Facebook publishes new report on video streaming trends. https://po.st/Dgv5s3

Facebook has released a report looking into video streaming trends and what keeps users engaged; wanting to connect with brands and discover more.

Twitter’s testing a new option which would enable you to switch accounts in Tweet replies. https://po.st/E5zMJc

Social media marketeers this one’s for you! Twitter’s testing a new feature which allows users to switch accounts when replying to Tweets, making managing multiple account interactions a lot easier.

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Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…