Social Snapshot -14.04.2021

April 14, 2021

Another week, another social snapshot. With social media news constantly popping up, it can be hard to stay up to date. Stick with us as we take you closer to the world of social media and everything you need to know.

LinkedIn introduces a new ads guide

LinkedIn has launched a new ads guide to help advertisers find the format and specifications that best fit their needs.

Find out more here.

And Facebook wants to make life easier for advertisers too!

With the new dynamic streaming ads, advertisers can now show relevant headlines to people on Facebook, so they can swipe across the ad to see relevant, personalized headlines that they might be interested in.

Find out more here.

Facebook vs Clubhouse race begins

Facebook was already taking too long to join the Clubhouse trend… and now it’s testing Hotline, a new Q&A platform with a mix of live-streaming video and audio that could be a potential competitor for Clubhouse.

Find out more here.

TikTok pushing creativity with immersive effects

TikTok’s announced new, immersive music creative effects. One of the many interactive music effects, Music Visualizer, will add a new element to expression and creativity.

Find out more here.

Google stopping hate speech in YouTube

Google blocks advertisers on YouTube to remove hate speech related to Black Lives Matter videos and bans keywords that can be seen as racial.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…