Social Snapshot -14.04.2021

April 14, 2021

Another week, another social snapshot. With social media news constantly popping up, it can be hard to stay up to date. Stick with us as we take you closer to the world of social media and everything you need to know.

LinkedIn introduces a new ads guide

LinkedIn has launched a new ads guide to help advertisers find the format and specifications that best fit their needs.

Find out more here.

And Facebook wants to make life easier for advertisers too!

With the new dynamic streaming ads, advertisers can now show relevant headlines to people on Facebook, so they can swipe across the ad to see relevant, personalized headlines that they might be interested in.

Find out more here.

Facebook vs Clubhouse race begins

Facebook was already taking too long to join the Clubhouse trend… and now it’s testing Hotline, a new Q&A platform with a mix of live-streaming video and audio that could be a potential competitor for Clubhouse.

Find out more here.

TikTok pushing creativity with immersive effects

TikTok’s announced new, immersive music creative effects. One of the many interactive music effects, Music Visualizer, will add a new element to expression and creativity.

Find out more here.

Google stopping hate speech in YouTube

Google blocks advertisers on YouTube to remove hate speech related to Black Lives Matter videos and bans keywords that can be seen as racial.

Find out more here.

Latest Posts

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.