Social snapshot – 14.06.2023

June 14, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

Meta introduces ‘World Chat’ in Horizon Worlds VR Experience

Meta’s rolling out world chat—a text-based way to communicate with other people, providing another way for users to interact within the VR space.

Find out more here.

YouTube lowers thresholds to entry for monetisation in the app

The new entry thresholds represent a significant reduction – up till now, creators have had to have 1,000 subscribers, and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.

Find out more here.

Twitter is working on a feature that will let verified organisations post jobs

Twitter’s looking to make its next steps into facilitating job posts and applications, with a new ‘Twitter Recruiting’ element now being built on the app.

Find out more here.

TikTok launches 30 Days of #GamingonTikTok

TikTok is looking to celebrate the gaming community this month, with a range of live broadcasts, events, and activations.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…