Social snapshot – 14.06.2023

June 14, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

Meta introduces ‘World Chat’ in Horizon Worlds VR Experience

Meta’s rolling out world chat—a text-based way to communicate with other people, providing another way for users to interact within the VR space.

Find out more here.

YouTube lowers thresholds to entry for monetisation in the app

The new entry thresholds represent a significant reduction – up till now, creators have had to have 1,000 subscribers, and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.

Find out more here.

Twitter is working on a feature that will let verified organisations post jobs

Twitter’s looking to make its next steps into facilitating job posts and applications, with a new ‘Twitter Recruiting’ element now being built on the app.

Find out more here.

TikTok launches 30 Days of #GamingonTikTok

TikTok is looking to celebrate the gaming community this month, with a range of live broadcasts, events, and activations.

Find out more here.

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…