Social snapshot – 14.06.2023

June 14, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

Meta introduces ‘World Chat’ in Horizon Worlds VR Experience

Meta’s rolling out world chat—a text-based way to communicate with other people, providing another way for users to interact within the VR space.

Find out more here.

YouTube lowers thresholds to entry for monetisation in the app

The new entry thresholds represent a significant reduction – up till now, creators have had to have 1,000 subscribers, and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.

Find out more here.

Twitter is working on a feature that will let verified organisations post jobs

Twitter’s looking to make its next steps into facilitating job posts and applications, with a new ‘Twitter Recruiting’ element now being built on the app.

Find out more here.

TikTok launches 30 Days of #GamingonTikTok

TikTok is looking to celebrate the gaming community this month, with a range of live broadcasts, events, and activations.

Find out more here.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…