Social Snapshot – 14.10.2020

October 14, 2020

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…

WordPress turns blogs into Twitter threads

WordPress has released a new function that allows users to turn their blog posts into Twitter threads. Although not necessarily useful for every blog, it could come in handy for quick, news updates like social snapshot.

Find out more here.

Snapchat launches first Lens collab

After announcing ‘Local Lenses’ back in June, Snapchat has launched its first Lens collaborative AR project with Carnaby Street.

Find out more here.

Twitter’s prompting hidden Tweets

Twitter is currently testing a new feature that prompts users to hide replies that could be seen as offensive, as a way of combatting arguments and negative interactions.

Find out more here.

Instagram updates Reels features

Instagram has added 3 new features to Reels in the past week, all to do with audio; ‘Save Audio’, ‘Share Audio Pages’ and ‘Audio Browser’.

Find out more here.

Facebook Messenger announces new branding

Facebook has released new branding for Facebook Messenger, which aligns with Instagram’s features, allowing users to customise their own themes and make the new features more ‘fun’.

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…