Social Snapshot – 14.10.2020

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… 

WordPress turns blogs into Twitter threads

WordPress has released a new function that allows users to turn their blog posts into Twitter threads. Although not necessarily useful for every blog, it could come in handy for quick, news updates like social snapshot.

Find out more here.

Snapchat launches first Lens collab

After announcing ‘Local Lenses’ back in June, Snapchat has launched its first Lens collaborative AR project with Carnaby Street.

Find out more here.

Twitter’s prompting hidden Tweets

Twitter is currently testing a new feature that prompts users to hide replies that could be seen as offensive, as a way of combatting arguments and negative interactions.

Find out more here.

Instagram updates Reels features

Instagram has added 3 new features to Reels in the past week, all to do with audio; ‘Save Audio’, ‘Share Audio Pages’ and ‘Audio Browser’.

Find out more here.

Facebook Messenger announces new branding

Facebook has released new branding for Facebook Messenger, which aligns with Instagram’s features, allowing users to customise their own themes and make the new features more ‘fun’.

Find out more here.

Latest Posts

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…
Read More
If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.
Read More
The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…
Read More